Zinger Model of Employee Engagement

An expert on engagement, David Zinger is a Canadian based management consultant whose work is designed to fostering relationships to increase the employee engagement in your organisation. With an experience of more than 25 years in this field, he is able to combine the current researches with practical approaches in order achieve substantial results.

Based on his extensive and thorough work on employee engagement, he has introduced a workable model that throws light on various aspects of employee involvement, dedication and engagement. The model is called Zinger Model on Employee Engagement. The model provides organisations with 14 keys that a manager must follow to achieve significant results.


The 14 employee engagement elements and symbols for each element:

Employee Engagement ResultsAchieve results. Employee Engagement is directed towards achieving results.  The first key of the model is on the far right hand side and begins with the results the organization, department, team, or individual wants to achieve. The key question for this part of the model is: What do you want achieve and how will you know when you achieve it?

Employee Engagement Strategy

Craft strategy. From the far right hand side of the model we move back through the model to the far left hand side of the model. To achieve results we need to craft a strategy to get there. How will we get those results and does everyone know the organization’s intentions and plans?  Is our strategy engaging and will we have high enough employee engagement to fulfill the strategy?

Employee Engagement Connection SymbolConnect. A central key of employee engagement is connection. In some ways connection is synonymous with engagement. How well are employees connected to the other elements of engagement ranging from their organization to genuine happiness? Connect starts the central keys of CARE embedded in the employee engagement model.

Employee Engagement Authenticity SymbolAuthentic. Authenticity is the the A of CARE. Employee engagement must be authentic. Employees and customers can spot phony from a mile away or even in a moment of time. We must transcend superficial relationships, community or happiness towards engagement that is heartfelt.  Powerful engagement is real and robust.

Employee Engagement Recognition SymbolRecognition. The R in the core of CARE is recognition. Potent employee engagement requires powerful recognition. We are talking about a lot more than long service awards or pens. Are employees fully seen and acknowledged? Do employees see the importance of what they are doing and how their work connects to results?

Employee Engagement Engage SymbolEngage. CARE ends with the E of engage. We so often talk about “engagement” and substitute the verb of working (engage)  for a static noun (engagement). Engage focuses on the actions of engagement. Engagement is not a one time survey measure or a steady state. To engage is to fully experience and contribute to the dynamic elements of work.

Employee Engagement RolesEnliven work roles. We have various roles that we must fulfill to fully engage. A role is a set of behaviors, rights and obligations at work. We must guard against too many roles or role overload while also fully being in the roles that contribute to results, relationships, and engagement. Sometimes leaders and managers are almost impervious to their role as employee too.

Employee Engagement PerformanceExcel at performance. Engagement for results can contribute to effective performance management. Performance demonstrates our engagement while engagement can help us excel at performance. Good employee engagement should foster star performers. We want to help each employee become a star performer to benefit customers, the organization, and themselves.

Esteem organization.  How aligned is the employee with the organization? Is there a mesh between the organizational and individual brand? Do employees feel that they are a part of the organization or apart from the organization? Are they proud to work for their organization and equally proud to recommend their organization and be constant ambassadors for the organization.

Employee Engagement Relationship SymbolFoster community. A strong key of employee engagement is our connection to relationships and community. These relationships and community can be personal and social media. Do we build relationships and results? The essence of work is relationships and community. Organizations that do not transform themselves into communities are in danger of becoming obsolete or ignored.

Employee Engagement Customer SymbolServe customers. We want employees to serve the organization’s customers and there are very strong relationships between employee engagement and customer engagement. Does the employee feel served by the organization and management so much so that they in turn offer the same level of service to the external and internal customers.

Employee Engagement Development SymbolDevelop career. Work should offer benefits back to  employees. Employees should experience both personal and professional development through work ranging from courses and learning to developing their own strengths, value, visibility, and engagement.  We spend so much time at work and work should help us become all we are capable of becoming.

Employee Engagement Energy SymbolLeverage energies. The raw material of engagement is energy. Do we have the energy to fully engage? Do we offer the organization an energy gain or do we deplete the energy of our peers? Powerful engagement involves mastery of physical, mental, emotional, spiritual, and organizational energy. Energy not time is the vital resource for engaged working.

Experience Well-Being. Ultimately work should contribute to employee well-being. Employees need to both engage in and experience healthy well being. An organization’s results are dependent upon the health and productivity of individual employees.

David Zinger Model on Employee Engagement considers all important aspects that could impact the involvement, engagement and dedication of employees.

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